As Valentine’s Day approaches, many plan to lavish attention on loved ones, as it continues to be a holiday revolving around gift-giving. The National Retail Federation and Prosper Insights & Analytics (NRF) has been conducting its annual Valentine’s Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones. According to their latest survey Americans are expected to spend a record amount on Valentine’s Day, possibly due to the strong economy.
The emotional expectation of couples to show their love with material goods provides a sizeable surge for our economy, as retailers and restaurateurs are expected to enjoy the $20.7 billion spent by Americans. However, love is powerful and has value beyond the candy, flowers, cards, jewelry, meals, clothing, and other gifts purchased for the occasion.
The rise in revenues is a plus for our economy, but the true value and gain is the sharing of love as our greatest resource within society. We know that when we love, we trust, and these relationships become mutually beneficial.
Valentine’s Day is time to reflect on the love and admiration you have for those special loved ones in your life. But also remember to expand that love and appreciation out into the world. If we can find more love and trust for our fellow citizens and mankind abroad, society as a whole will function better. As we expand the boundaries of faith and trust, we expand the boundaries of possibilities making us all more resilient, healthier and happier as human beings. We hope this Valentine’s Day will find you well-loved in the company of family and friends.
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